Makeup

Is anyone loyal anymore? If we consult our makeup bags, we’d have to say absolutely not. Most of us use a lengthening mascara from one brand and a co

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. If TikTok is anything to go by, thi

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. If TikTok is anything to go by, the

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. A facialist once told me that my sk

There are no rules when it comes to choosing most cosmetics: just follow your heart (and your eye) to the colours and finishes that feel right for you. Unf

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. If TikTok is anything to go by, fak

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. If TikTok how-tos are anything to g

Selena Gomez cracked the liquid-blush code with the Rare Beauty Soft Pinch Blush. In record time, the velvety, long-lasting formula went from if you-know-y

Cream contour is having a moment right now. Ever since Hailey Bieber shared a GRWM video using the ‘underpainting‘ makeup technique, which invo

Growing beauty communities on social media platforms like TikTok and Reddit have effectively democratised the industry by giving beauty fans the power to a

London Fashion Week is notorious for two things: being the most exclusive event in the city’s calendar, and eye-catching beauty looks that you can ac

“If you can’t pronounce it, you probably shouldn’t be using it.” You might’ve heard skincare enthusiasts and makeup obsessive

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. I wear makeup most days so I l

TikTok is something of an incubator for beauty trends. In the past month alone, we’ve spotted the ghoul girl (brooding yet provocative, with a pencha

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