Prepped & Ready: Amazon’s Massive Prime Day Sales Start Next Week

Amazon Prime Day 2023 officially begins next week, so cue excitement, folks. Some of us remember a time when the only sale event that attracted crowds and warranted news coverage was Black Friday. Times have a-changed with one massive sale that rivals its cyber counterparts in terms of scale, savings, and ubiquity. Amazon didn’t disappoint with last year's Prime Day sale, so we can only anticipate great savings in this year's sale too. Keep reading to make the most of Amazon Prime Day 2023.

In Australia, Amazon Prime Day 2023 kicks off at 12am (AEST) on July 11, with local deals via Amazon Australia running for 48 hours until 11:59pm (AEST) on July 12.

International deals from the UK, US and Japan will be available through the Amazon Global Store until 5pm (AEST) on July 13, giving Aussie Prime members a whopping 65 hours of deals.

What started as a one-day sale in 2015 to mark Amazon’s 20th anniversary is now in its seventh year and spans a full 48-hour period of daily and hourly deals on a massive selection of the site's bestselling stock. While you might think it's getting long in the tooth after all this time, the lustre of Prime Day hasn’t worn off one bit. In fact, the hype seems to grow with each passing year, with more and more discounts being offered and rival retailers feeling the pressure to get in on the action.

While we don't know what exactly is going to be on sale just yet, we do know that there will be sales on brands like Bose, Crocs, Casio, Ecovacs, Delonghi, Dove, Instant Pot, Lego, Miele, Nike, Nintendo, Samsung, Quilton and The North Face.

As mentioned above, if you’re unsure about joining Amazon Prime but don’t want to miss out on Prime Day deals, you can sign up for a 30-day free trial, no questions asked. (With Prime Day just under a month out, this is kind of the perfect time to work the system, if you know what we mean.) In addition to the marquee benefits of free shipping, you'll get early access to blink-and-you’ll-miss-them Lightning Deals, beloved original TV shows like The Marvelous Mrs. Maisel, and over two million songs ad-free with Amazon Music.

Before you nab any great deals, you’ll need to get yourself a Prime account. It’s free to trial for the first 30 days but will cost you $9.99 per month after the trial’s up. You might even already have one since a Prime subscription includes access to Prime Video, Prime Music and Prime Reading. Plus, once you’re signed up, you get free fast delivery on any items purchased through Amazon. 

If you’re not planning on using Prime after the sale’s done and dusted, just remember to cancel your subscription ASAP after you’ve milked your free trial for all it’s worth.

You can sign up for a 30-day free trial for Amazon Prime here.

As always, we will be curating an edit of the best Amazon Prime Day deals in Australia, so be sure to bookmark this page ahead of next week's sale.